USP wanted to venture into the Indian learning space with a ‘Micro learning platform’ specific to USP India, for employee training and to sell the courses to pharmaceutical companies across India. The organization used a global LMS before this, but the learning outcomes did not meet the expectations. As the previously used LMS had problems with navigation and user flow, the UX needed to be state-of-the-art. Strong analytics and reporting features, mobile responsiveness, payment gateway integrations, expressing interest in a course, whitelabeling etc were among the other major expectations from the micro learning platform.